Author: Chris Towland

There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to an awful lot of competition and even after spending hours and hours on Search Engine Optimization techniques you may still not be able to achieve a high ranking for your competitive keywords!

However, if it proves too difficult for you to get high rankings directly, there are still ways that you can get to the top.......indirectly!

So, just how do you do this?

Firstly, look up the top 20 web sites on the major search engines under the ....

Author: Brad Callen

Are you looking for dynamic, automatically refreshing, sticky content to spice up your website?

If you are a webmaster, you'll know how difficult it is to create fresh content to attract your subscribers and new visitors to your website. Paying freelance writers can cost you a fortune when you are just starting out and don't have site revenues to fund expenses, and writing the articles yourself takes way too much time and takes you away from other important tasks (like actually running the site and making sales happen).

Luckily, there's a little-known but extremely easy tool that you can use ....

Author: John Krycek

Do you have to sacrifice all of the creative and artistic elements of your web site to rank in the search engines? Later in this article I'll show you a real case scenario and the design and SEO approach used.

Thanks to the birth of professional search engine marketers the top ranks are saturated with the pages of companies that can pay for such insight. That said, it's certainly possible to employ high ranking tactics in your own website. Actually, the most basic tactics can move you up from an 800 position to a 300. However, it's the top ....

Author: Shelley Lowery

RSS is quickly becoming the standard choice for delivering syndicated web content. Have you ever wondered how some of the large content sites deliver their headlines? Or, have you ever wanted to display news headlines, but didn't want to display the standard "Content Provided By..." info? Or, have you ever wanted to syndicate your own content? RSS may be the answer you've been looking for.

RSS stands for Rich Site Summary or Really Simple Syndication. It is an XML format specifically designed to share content. Netscape originally developed RSS to drive channels for their Netscape Netcenter. Formerly known as ....

Author: Shelley Lowery

Your key to success in online marketing and promotion is your web site. From your title, keywords, meta tags, and text, to your over all site design, each plays a very important role when optimizing your site. If your site doesn't rank in the top 10 or 20 when doing a keyword search at the top search engines, your target audience won't be able to find you.

About 80 percent of all web site traffic originates from the eight major search engines. Most people will go to a search engine, type in a keyword or keyword phrase and look ....

Author: Siuchu Suga

A website should firstly be searched out by visitors before talking about attracting or retaining those visitors. Nowadays, a “well designed website” does not only relate to a web site’s visual attractiveness but more importantly, how friendly it is with search engines.

Below are 10 SEO friendly website designing tips where web designers should pay attention to during the early stage of their web designing process.

1. Avoid creating menu on the left-hand side of a website. If unavoidable, an alternative way is to put some text with rich keywords at the top or above the left-hand menu so that ....

Author: Kim Proulx

RSS is an acronym for Really Simple Syndication or Rich Site Summary. RSS is an XML-based format for content distribution. Webmasters create an RSS feed containing headlines and descriptions of specific information. The majority of RSS feeds currently contain news headlines, current articles, breaking information but you can find a feed on just about any subject.

Webmasters can use these RSS feeds to help add relevant content to their webpages and move their site up the search engine ladder. The key to using these feeds is to have it show up in your websites page code so when search ....

Author: Jeff Hendrickson

Link exchanges can be quite a time consuming task when it comes to search engine optimization. After spending time researching potential link partners you must add their link to your site and then send out an email asking for a reciprocal link sometimes to never hear back. Although key link exchanges are still important in search engine optimization there are ways to increase your incoming links that prove to be more rewarding.

There are great ways to get people to link to you and the overall idea you should remember is "give and you shall receive". Well what is ....

Author: A.M. Wilmont

Bringing potential customers to your business website is an ongoing task, not a single decisive event. First you need to ensure that your pages are adequately "Optimized" for the search engine robots which index the internet. This means that the content is written so as to be 'robot friendly'. You can achieve this crucial first step by double checking your keywords for an ideal balance of keywords. Above all else, make sure that these keywords are also in your 'title tag' which is that text that you can see at the top of the page. The title is ....

Author: Gail Kaufman

The only activity that should preface keyword research is the brainstorming you do to come up with list of potential themes for your web site. Think about things that you find interesting, are passionate about or that leverage your skills. Once this is done you are ready to find out which topic on your list will be the most profitable to pursue.

Keyword Research

Keyword Research will reveal answers to 3 critical questions:

1. Is there a demand for what your site offers? If not, you need to keep moving down your list until you find something that people are already ....

Author: Soren Breiting

Don't just put your slogan in the title tag when you formulate the copy of your website. The formulation of the title tag is the most important single aspect when you fine-tune your website:

1. It is what people first read when the listing of your site turns up in Google and other search engines.

2. It is the single element of your website that the search engines pay the highest emphasis on.

If you look up the source code, the title is what is between these tags: title and /title in the hard brackets. You can get the length of ....

Author: Karen Blundell

Since I made the switch 6 months ago to a tableless design on my main site, I’ve noticed some interesting things:

* My search engine rankings have dramatically improved
* My bandwidth usage has dropped about 50-75%
* I can now make changes to the look and feel of my site easily by just changing the one file, the stylesheet.

Let’s look at why my search engine rankings improved. Now that I have less un-indexable code on my pages, the search engines can now spider my site quicker. Less code, more content, therefore a better ranking. Makes sense, ....

Author: Elizabeth McGee

The most important thing you can do for your business and your website is develop relevant keywords that are not too competitive yet generate targeted traffic to your website.

It's called keyword optimization. Why is it important?

Because Keywords and keyword phrases do a couple of things for you:

- With the right keywords, you will attract the viewers most interested in the items or services on your site.

- You will rank higher in the search engines for your chosen keywords, saving you thousands of dollars in advertising.

It all starts, however, with the best keywords that pertain to your product or ....

Author: Oleg Lazarenko

Before you start reading this article I must warn you - everything that was written here is my own experience in link exchange. This article should not be referred to as official advice or proven techniques. I only want to share the experience of the helpful methods I used.

When you started your website you probably knew that two major factors play the biggest role in search engine placement: links and content.

1. The first recommended way to get links is to develop useful, unique and original content. Webmasters who visit your website will see that content is good and ....

Author: Oleg Lazarenko

You must have heard the stories how people became rich and famous with their websites. How could they achieve this? Their websites took a first position in search engine listings targeting popular keywords. Sounds easy, right? Wrong! To be honest, chances for a regular small business website to get to the top of the search engine listings are close to zero and each day they become smaller and smaller as a number of new and old websites grows.

Let's examine the situation from the beginning. Search engines just need your content to deliver it to searchers. If a searcher ....

Author: Joe Balestrino

Link Exchanges are a very time consuming project. The time it takes to find the sites to exchange with, contact them and place a link on your page can seem like an eternity. The hardest part about link exchanges isn’t the research, it's the waiting. This article will give you some tips to help speed response time to your requests.

"How long does it normally take?" you ask. The average wait can be 2 to 3 weeks, sometimes even longer. The reason for this is that many people operate their web site as a hobby or side business and ....

Author: John Simms

Many businesses want a simple website where they tell people what their business is about, some information on the products they offer and a means of contacting them.

However, content is vital in the growth of your Internet presence. Information is your asset and all you need to produce it is the knowledge you attain over time.

For some, they simply don’t know where to start. Here are some things to consider that could lead you to providing great content and a value-adding website.

1. Write what you know

Knowledge is power. Post articles to your website that show that you are ....